Guilford was one of the first academic researchers who dared to conduct a study of creativity.
The idea went viral (via 1970s-era media and word of mouth, of course).
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.
The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots.
Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.
If you want to grow your own hydrangea plants, you can produce new …
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So, take a stroll down memory lane to remember all of our past Word of the Year selections.
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.
Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.