Bradford became interested in online dating after becoming single following the end of a five-year relationships.
She started her online hunt while finishing her master’s degree in business at Stanford and found she was running into the same problem over and over again.
Bradford hopes the dating pool represents many different industries. We don’t want everyone that’s an MBA or a doctor,” she told the Guardian.
According to Bradford, the recipe for getting into The League is not “cut and dry”.
Once part of The League, its members receive five new matches every day at 5pm – the so-called “happy hour”.
Linking online dating apps to Linked In was “a stroke of genius”, according to Rick Nguyen, a 28-year old entrepreneur and co-founder of Spot Trender.
The men know that women they meet in The League are career oriented, intelligent, ambitious and are working just as hard.
That’s the kind of ethos that we want our community to have.” The League has been described as Tinder for the elites.
I am not sure what their criteria is for accepting members.” Ratcliffe said he wondered if he would get in – after all, he did not attend an Ivy League college. He adds that he has never heard of people “catfishing” on Linked In, creating a fake online profile to trick people in romantic relationship.
He did attend New York University for his master’s degree. “I think because you have to go on the waitlist, everyone is more serious about dating and about sending messages.” Nguyen, who said his response rate on other apps was about 20% to 30%, said: “On The League, I have got close to a 100% response rate with my matches.” The League also comes with a number of filters that allow members to select their ideal date’s education attainment level, height, age and ethnicity.
There was no context to their profiles – just their name and their photo. “I felt like I should just go ahead and create an app that I myself wanted to use and solve all the pain points I had identified on the other apps,” she said. Launched in San Francisco in November 2014, it has since spread to New York and is expected to launch in Los Angeles and London in the coming months.