Fifteen of their albums won gold discs, and fourteen won platinum discs.
Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare.
He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962.
"Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records.
When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records.
In reality, Erickson was wearing a white blanket over which were scattered artfully placed daubs of shaving cream—real whipped cream would have melted under the heat of the studio lights (although the cream on her finger was real).
In concerts, when about to play the song, Alpert would tell the audience, "Sorry, we can't play the cover for you." The art was parodied by several groups including one-time A&M band Soul Asylum and by comedian Pat Cooper for his album Spaghetti Sauce and Other Delights.
Despite the popularity of his singles, Alpert's albums outsold and outperformed them on the charts.
Alpert and the Tijuana Brass won six Grammy Awards.
The Tijuana Brass, The Baja Marimba Band, Los Norte Americanos, The Mexicali Brass, Al Tijuana & His Jewish Brass, Black Sombrero Brass, George Garabedian, Janet Jackson, Sotelúm & The Minarete Brass Orchestra, Nashville Marimba Band, Richard Davis & The Tequila Brass Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Billboard Hot 100 pop chart as both a vocalist ("This Guy's in Love with You", 1968), and an instrumentalist ("Rise", 1979).
Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to Poly Gram. Alpert himself began trumpet lessons at the age of eight and played at dances as a teenager.
He followed up quickly with his debut album, The Lonely Bull by "Herb Alpert & the Tijuana Brass". This was A&M's first album with the original release number being #101, although it was recorded at Conway Records.