It already has over a million members, as chief executive Noel Biderman said that British adults were most likely to have an affair than in other comparable countries.
Tinder and Plenty of Fish are free to use, so prime stomping ground for the Melis’ of this world, whose approach to dating is much like a cat toying with a ball of string.
Plenty of Fish is the largest dating site and has over 90 million users, but you can also get a paid premium service.
A study by Chicago University in 2013 also found that couples who meet online are 25 per cent less likely to end in divorce or separation than those that began through friends or chance.
In a bid to pour some clarity on the issue, I investigated the vast and (occasionally) terrifying world of dating websites.
Clowndating.com, a clown dating website is similarly a bit odd (not least because most people either associate clowns strongly with their childhood or find them nightmare-inducingly terrifying), as is “a dating networking site for death industry professionals”.
I can’t decide whether uk, a place for people with herpes to meet one another, represents a really responsible attitude to take to one’s incurable and highly contagious STI, or whether it’s weird to restrict one’s choice of partner to people who have the same disease as you.
I found sites fit broadly into four categories: Standard, Specific (sometimes laughably so), weird and plain wrong.
Standard Probably the most popular choices for tech-dating newbies, these include sites like Match, E-harmony, Plenty Of Fish, Tinder and Guardian Soulmates.
With dating sites being used as a form of social networking and social networking sites being used to find dates, it’s clearly a confusing world out there for the modern singleton.