Each quiz is compiled of three questions, made up of two images and a short sentence.For example, someone might want to ask: “Are you a dog or a cat person?
It was recently announced that e Harmony had made its 149-question survey optional, and now lets new members create a basic profile by answering a few quick questions.
A number of dating startups have also opted to go down similar routes, such as Date Play with its Buzzfeed-style personality quiz and Hater, which asks singles to indicate how they feel about a number of topics before they can see potential matches.
Asked about the benefits of giving singles the chance to create their own personalised questionnaires, Blakeley said: “Everyone is unique, and that is great thing to be celebrated, so having a dating app which is personal to you only makes sense to me.
“By putting this creative process into the app, it allows you to inject your own personality into the process and express yourselves.
If they give less than two correct answers, they will be unmatched and lose the connection.
It is also worth noting that Clikd lets users change their personal quizzes once a month – Blakeley said that giving singles the chance to change their mind is important, as they might not be looking for the same thing from one month to another.If a user likes the look of someone else on the app, they are directed to take that person’s quiz by clicking on the overlapping square icon found on the bottom right of a user’s profile picture.Both users have to answer two out of three questions correctly on each other’s quiz in order to match together, and can “nudge” potential matches to remind them to take their quiz.“And if you don’t like our photos then you can take two of your own, and bring your own style and creativity into the app, bringing together the worlds of photo-sharing and dating, and we think that is something special.” The Newcastle native said: “I’m not saying that our system is better than Ok Cupid or e Harmony’s, but we approach it from a completely different angle.“They rightfully pride themselves on providing insights into their matchmaking process and helping people in deciding who is right for them, and they have all manner of algorithms and clever ways to achieve this.Blakeley said: “The price will be £4.99 and will include increasing the limit of how many tests you can do, as well as the number of recommendations you are given, and the ability to obtain statistics on your own tests to see how your combination of questions is working.” In August last year, Blakeley decided to work on Clikd full time and has since built up his London-based team to 12.