Under Joseph Bulova's guidance, Bulova became a world-leader in the mass production of reliable, good-quality wristwatches.Bulova sold relatively few pocket watches (compared to their huge production of wristwatches), though they did produce a few basic pocket watch models in the 30's, 40's and 50's.
Begun as a wholesale jeweler, the company produced small table clocks and good-quality pocket watches, By 1912, driven by the increased demand for wristwatches, Bulova built a factory in Bienne, Switzerland that was capable of mass-producing fully-jeweled wristwatch movements in large numbers.
For the most part, these movements were cased and timed in the USA before shipment to retailers.
The ultra-thin "Phantom" model, produced in the 1920's, was a finely-made, platinum-cased pocket watch that is prized by collectors today.
Bulova was an innovative company, and can be credited with many industry "firsts." They were the first watch or clock company to broadcast and advertise on the radio, and later became the first to show a commercial on television.
Facilities included a medical department on school premises which housed an infirmary, dispensary and exercise room.
The services of a physician, physical therapist, full-time registered nurse and a "physical medicine consultant" were provided free to the students.The Accutron was the first wristwatch certified for general use by railroad personnel and was also used aboard Air Force One.Accutron watches are still quite popular with collectors, but parts are getting harder and harder to find (especially those pesky Accutron index wheels).There, the Setting and Timing units used the data to set the time on all of the company's timepieces in the most accurate way possible.The company was also very innovative with its advertising and marketing.In 1926 Bulova sponsored the first nationally broadcast radio commercial, signaling the hour with "At the tone, its 8 o'clock BULOVA time." Again in 1941 Bulova proved itself as an advertising innovator when it ran the world's first TV commercial: a simple ad showing an outline of the United States with a superimposed Bulova clock and the caption "America Runs on Bulova Time".